Privacy Policy

Legal Disclaimer

UrbanAsset Lab Inc. (“UrbanAsset Lab,” “we,” “us,” or “our”) is a Canadian-based software-as-a-service (SaaS) company committed to protecting your privacy and handling your personal information in compliance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws.

This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our website, use our platform, or interact with us (collectively, the “Services”).

By using our Services, you consent to the practices described in this Privacy Policy.

1. Information We Collect

A. Information You Provide Directly

We collect information you provide when you:

Create an account
Subscribe to our SaaS platform
Request a demo
Contact customer support
Subscribe to newsletters
Register for events or webinars

This may include:

Full name
Email address
Phone number
Company name
Billing information
Payment details (processed securely through third-party payment processors)
Account credentials
Any other information you choose to provide

B. Account & Platform Data

As a SaaS provider, we may collect:

User-generated content uploaded to the platform
Project or operational data entered into the system
Usage logs
Configuration settings
Communications within the platform

We process this data solely to provide and improve our Services.

C. Automatically Collected Information

When you use our Services, we may automatically collect:

IP address
Device type
Browser type
Operating system
Pages viewed
Access times
Referring URLs
Interaction data

This helps us maintain system security and improve performance.

D. Cookies & Tracking Technologies

We use cookies and similar technologies to:

Enable core functionality
Maintain secure sessions
Analyze usage trends
Improve user experience

You may disable cookies in your browser settings; however, certain features may not function properly.

2. How We Use Personal Information

We use personal information to:

Provide and maintain our SaaS platform
Process payments and manage subscriptions
Authenticate users and maintain account security
Provide customer support
Improve platform performance and features
Send service-related communications
Send marketing communications (with consent)
Comply with legal obligations

We limit collection to what is necessary for identified purposes.

3. Consent

We collect, use, and disclose personal information with your knowledge and consent, except where permitted or required by law.

You may withdraw consent at any time, subject to legal or contractual restrictions, by contacting us at the information provided below.

4. Disclosure of Information

We do not sell personal information.

We may share personal information with:

Service Providers

Third-party vendors who support:

Cloud hosting
Payment processing
Analytics
Customer support tools
Email communications
These providers are contractually required to safeguard personal information.

Legal Requirements

We may disclose personal information where required by law, court order, or regulatory authority.

Business Transactions

In the event of a merger, acquisition, or asset sale, personal information may be transferred as part of the transaction.

5. Data Storage and International Transfers

Your information may be stored on secure servers in Canada or other jurisdictions where our service providers operate.

When personal information is transferred outside Canada, it may be subject to the laws of those jurisdictions. We use contractual and technical safeguards to protect such data.

6. Data Retention

We retain personal information only as long as necessary to:

Provide Services
Fulfill contractual obligations
Meet legal and regulatory requirements
Resolve disputes

Upon account termination, we may delete or anonymize personal data in accordance with our data retention practices.

7. Safeguards

We use appropriate administrative, technical, and physical safeguards, including:

Encryption in transit (SSL/TLS)
Access controls
Secure cloud infrastructure
Role-based permissions
Monitoring for unauthorized access

While we take reasonable steps to protect your information, no system is completely secure.

8. Your Rights Under Canadian Law

Under PIPEDA and applicable provincial laws, you have the right to:

Request access to your personal information
Request correction of inaccurate information
Withdraw consent (subject to limitations)
File a complaint with the Office of the Privacy Commissioner of Canada

To exercise your rights, contact us at the information below.

9. Quebec Residents

If you are a resident of Quebec, you may have additional rights under Quebec privacy legislation, including:

Data portability rights
Enhanced transparency rights
Rights regarding automated decision-making

Requests can be submitted to our Privacy Officer.

10. Children's Privacy

Our Services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from minors.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those external sites.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date. Continued use of our Services constitutes acceptance of the updated policy.

13. Contact Information

If you have questions, concerns, or requests regarding your personal information, please contact:

Privacy Officer
UrbanAsset Lab Inc.
Email: info@urbanassetlab.com

If you are not satisfied with our response, you may contact:

Office of the Privacy Commissioner of Canada
Website: https://www.priv.gc.ca